Swire Properties Ltd. (Swire Properties) – White Christmas Street Fair 2018
SWIRE PROPERTIES’ SUSTAINABLE DEVELOPMENT STRATEGY (Key CSC strategies identified)
Sustainable development (SD) is central to Swire Properties’ business and inspires every aspect of its operation. As such, the Company’s SD vision is to be the leading sustainable development performer in its industry globally by 2030; and they are guided by their comprehensive SD 2030 Strategy, which is governed by the SD Steering Committee – headed by Swire Properties’ Chief Executive.
WHITE CHRISTMAS STREET FAIR 2018 (Key CSC strategies identified)
CSC OUTCOMES (Key CSC strategies identified):
The Street Fair has created multiple platforms to engage staff, tenants, local businesses and young entrepreneurs, and in turn established various social networks for a common good. For the Youth Empowerment programme, Swire Properties has formed strong partnerships with the collaborating NGOs, and members of the senior management team have also established direct relationships with these youth. This 6-month pre-programme successfully discovered and nurtured a group of community talents; and provided them opportunities to show off their abilities, encouraged social participation, and helped to promote mutual-help and reciprocity. These pre-programmes gathered residents from diverse backgrounds and helped to reinforce their sense of belonging.
Communication plays a huge part in ensuring mutual understanding and consensus when it comes to such a large-scale event. The organising team at Swire Properties acts as a key facilitator to ensure that shared values and objectives are well understood by all parties, and that a constant and accurate flow of information is delivered to ensure mutual understanding among different parties. Overall, the event has helped reinforce a sense of community by encouraging the people who live, work and stay in the community to take part and give back to the community. The Street Fair has undoubtedly helped promote Swire Properties’ corporate image and build brand trust.
TWO CSR CORE SUBJECTS:
- Clear Sustainable Development Policy
- Stakeholder participation and co-creation
- Engagement programmes covering various stakeholders from different sectors
- Creating a community tradition
ROOM FOR IMPROVEMENT:
- Create a quantitative way to measure social impact
- More sustaining engagement programmes to reinforce social impact