Hysan Development Co. Ltd. (Hysan) – Hysan Urban Farm
HYSAN’S SUSTAINABILITY STRATEGY (Key CSC strategies identified)
As a “Business of Life”, Hysan creates positive and visible changes for their stakeholders and the communities they serve. In harmony with much stronger emphasis on sustainability in recent years, they have decided to embed further sustainable development principles and practices into their operations and to establish a better structure within their corporate framework to strategise on sustainability issues.
HYSAN URBAN FARM WORKSHOP (Key CSC strategies identified)
CSC OUTCOMES (Key CSC strategies identified):
The project has successfully promoted work life balance as a concept to the participants, i.e. Hysan’s stakeholders including its employees, shoppers, as well as office and retail tenants. Hysan Place is one of the greenest buildings in Hong Kong, and by promoting organic urban farming and green concepts at Hysan’s rooftop, it has made a positive impact on the urban environment. The workshop has also provided an opportunity for people with diverse backgrounds to interact and helped to promote social cohesion and inclusion. Communication and mutual help behaviours between different groups have been observed. The workshop has also strengthened the bonds among participating groups, including families, colleagues, elderlies and students with intellectual disabilities and brought forth reciprocity among participating groups to forge a mutual help network and build up social capital. Some participants have stayed in touch through different social media and some have become the volunteers of the urban farm.
On the other hand, a sustainable partnership with collaborating NGOs has been established. Hysan has also learnt to evaluate a long-term project from the perspective of social impact. It is for certain that the project has helped to promote their corporate image and build brand trust.
THREE CSR CORE SUBJECTS:
- Clear Sustainability Policy and Environmental Policy
- Regular stakeholder engagement
- Promoting biodiversity in urban environment
- Engaging cross-sectoral parties
- Clear sustainability structure and process flow
ROOM FOR IMPROVEMENTS:
- Need to identify measurable objectives and targets
- Improving project evaluation