HKBN Group (HKBN) – Net’s Be Wise
HKBN’S CORPORATE SOCIAL INVESTMENT APPROACH (Key CSC strategies identified)
With an ultimate purpose and ambition to “Make our Home a Better Place to Live”, HKBN is built on making purposeful profits. They believe business is best served when the pursuit of profits harmonises with creating positive social impact.
NET’S BE WISE (Key CSC strategies identified)
CSC OUTCOMES (Key CSC strategies identified):
The programme successfully raised cyber wellness awareness and knowledge for many different stakeholders. School principals have noticed students becoming more enthusiastic about cyber wellness knowledge, whilst teachers have been able to better grasp how to teach technology-related topics. This indicates success in knowledge transfer to more stakeholders, which helps to generate even bigger social impact for the future. Serving as a brand-new platform for students to seek counselling from school teachers, the programme also helped build better bonds, trust and cohesion between students and their school teachers – which was lacking previously.
HKBN has also built up a strong network with NGOs and social enterprises dedicated to promoting cyber wellness in Hong Kong. The feedback gathered from beneficiaries help set a perfect foundation for HKBN to further explore ways to engage and equip more public stakeholders in addressing their needs. It also helped build HKBN’s CSI brand as a key advocate in the importance of cyber wellness in Hong Kong.
THREE CSR CORE SUBJECTS:
- Clear ESG policy >
- Regular stakeholder engagement
- Cross-sectoral collaboration
- Leveraging corporate strengths and Talent expertise to provide professional information
ROOM FOR IMPROVEMENTS:
- Better approach on impact measurement
- Exploring the feasibility of conducting comprehensive cyber wellness research before programme kick-off